Corona, PHD And World Oceans Day Awareness Program
Corona & PHD Tackle Ocean Pollution By B&T MAGAZINE In the lead up to World Oceans Day on Friday 8 June, Corona will take to the world stage in a continued effort to raise awareness around the eight million metric tons of marine plastic pollution that’s dumped into our oceans each year. In partnership with 100 islands protected ambassador Chris Hemsworth, Corona is hijacking iconic symbols of paradise, including their OOH billboards in Melbourne, London, Santiago, Bogota, Santo Domingo and Lima. At Federation Square, Melbourne, Corona’s ‘From Where You’d Rather Be’ OOH billboard featuring Chris Hemsworth surfing a beautiful ocean wave, will be juxtaposed by a 1,580kg ‘wave of waste’, to alert Aussies of the amount of plastic going into Australia’s ocean every hour. Over the course of Ocean’s Week, the brand will take plastic waste collected from in and around Melbourne and build them on top of the billboard, essentially polluting their own advertising with pl...